Shampoos and other hair treatments containing purple pigments function as a toner, restoring hair to its original, cool, salon-fresh color in a more vibrant shade.
They mask the yellow tones in permanently dyed or bleached hair that have been exposed to damaging agents such as sweat, sebum, and pollutants. Increased consumer demand for more natural alternatives has led to a gap in the formulation of these purple shampoos that traditionally use textile acid dyes. The goal of AC Violet’Blond Toner is to offer a natural, pigment-free alternative color to purple hair products, giving hair a tone or brightening effect comparable to that of historically used synthetic dyes.
The evaluation of these ingredients reflects the opinion of the author, who is not a specialist in this field. This evaluation is based on some online databases (e.g. CosIng).